Online content creators struggle to monetize their content effectively with a pure advertising model. At MediaPass we’ve helped hundreds of publishers sell subscriptions to their online content, giving us a unique expertise in digital subscriptions. The subject of online paywalls is very topical right now. Unfortunately, however, there’s a lot of speculation and not a lot of data.
Topics to discuss:
· How and why you should be considering charging for some content
· Pros and cons of various subscription strategies
· What content is best for subscriptions and why it may not matter
· And more!
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