Dave Donaldson: So You Want to Sell a WordPress Theme or Plugin

The WordPress ecosystem continues to expand, due in large part to an ever-increasing array of themes and plugins that are released on a daily basis. And while there are plenty of free options out there, many WordPress companies are doing quite well selling themes and plugins, and you’ve decided you want in on the action. But just because you can write a plugin over a weekend, do you know how to sell it? How will you market it? Will you offer support? How will you handle refund requests? Have you even thought about those things?

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