Frederick Townes: Business Optimization

If you’ve ever wanted to make your WordPress passions a full time job you’re not alone. It’s a long journey to go from idea, to a documented, commented, socially mentioned, commonly installed and productive project. This talk reviews many of the tough lessons learned in trying to both build a team, community and movement around a WordPress plugin and shares tips, best practices and pitfalls and most importantly how to address them once identified.