Shannon Smith: Microsocial: How Tiny Bits of Data Can Make or Break Your Website

Microformats, microdata, metadata: what are they, what do they do, and how can you use them to attract visitors and improve SEO on your WordPress site. After a brief introduction to structured data this talk discusses some easy actionable steps for the intermediate blogger, and some code examples for those hoping to integrate microformats or microdata into their WordPress themes and plugins.