Natalie MacLees: Defining Your User Experience

We all know that web sites and applications with a great user experience produce better results, keep customers happy, and are a joy to interact with. But are you applying what you know about user experience to your own business? Every time you answer the phone, send an email, invoice a client, attend a meeting, or propose a contract, you’re defining the user experience of your business. Make those decisions with intent and purpose, not by default.

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