Sunita Rai: How Success Gaps Help You Build a Robust Content Strategy?

Customer success is vital to the success of every business. That’s to say that you cannot succeed until you help your customers to succeed. But how can you help them succeed? The primary step is identifying the success gap and closing it with a robust content strategy. This presentation will define the success gap, its types, why you should care for it, and how it helps build a robust content strategy.